Behind the Scenes at Louis Vuitton

Perry’s Girls

Here at Fashion Identity we have caught a bad case of Perry fever – we’re loving these Australian girls rocking out in gorgeous Alex perry frocks!

Also loving Jennifer Lopez in this red hot Alex Perry frock

Vogue loves Anja Rubik

For their June/July issue, Vogue Paris has gotten model Anja Rubik to be their new covergirl, and the photos are amazing!
Inez Van Lamsweerde and Vinoodh Matadin photographed the cover shot, while Terry Richardson completed photography for the feature, with Emmanuelle Alt styling the shoot.

(thankyou to fashionologiefor pics!)

Alex Perry Website Design

Fashion Identity is working exclusively with one of Australia’s top Fashion Designers – Alex Perry, to complete the redesign and programming of his new and exciting website. The website is almost up and running, and all of us at Fashion Identity are loving how it looks, very glamorous – just like Alex Perry!

We will keep everyone updated with any developments and as the website goes live.

Check out the sparkly holding page at: http://www.alexperry.com.au

Monster Threads: Lookbook Shoot

On Wednesday the 21st of January 2009, Fashion Identity exclusively managed and directed the lookbook shoot for label Monster Threads, a trendy street t-shirt label based in Sydney.

The lookbook was shot in and around the streets, cafes, hair salons, flower shops and the fountain at Potts Point, and we were also fortunate enough to shoot in the very trendy Gazebo Bar.
In the afternoon we shot in Rushcutters Bay, in and around the park, surrounding streets and buildings and the yacht club there. It was a refreshing change to working in a studio all day!

Mark Scarott art directed the shoot, with Wendell Theodoro completing the photography.

Lookbook Shoot: Aneta & Co.

Fashion Identity recently completed the lookbook shoot for Australian label Aneta and Co. Designer, Aneta Popovic has been creating clothes for her label every season since she graduated from the Whitehouse Institute of Design in 2005. Her clothes are made and sold locally in Sydney’s Surry Hills.

Shanay and Michelle modelling the Summer range

 The lookbook was shot at China Heights gallery in Sydney’s Surry Hills, with Mark Scarott art directing, Wendell Theodoro completing photography and Rani for hair and make up. The talent that worked with us on the day were Amelia, a Swedish model managed  by Vivian’s model management, and Shanay and Michelle, two Sydney models that are managed by Chadwick’s model management.

Amelia was shot in the winter collection – a bold and sexy collection that showcased form fitting outfits, slinky halter dresses, and hot pink shift minis. Shanay and Michelle both completed the Summer, safari themed collection, with bright tangerines and olive greens being shown on silks and satins.

Artist Stuart MacGlachlan featured his paper art in the shoot, which has been featured in Vogue Magazine.

Hello :)

Welcome to our first blog! This will be updated regularly to let you know of upcoming projects, completed achievements as well as designer profiles and bits of wonderful infomation about the fashion industry.

Fashion Identity is an art directing company based in Sydney which is tailored to the fashion industry. We develop and produce graphic and web design as well as managing and directing photoshoots and lookbook shoots.

Mark Scarott is the creative director of Fashion Identity and he believes in offering our clients the complete package – from art directing to sourcing talent,  location scouts and studio space, as well as having a number of talented photographers and hair and make up artists on our books.

 We also offer all your post production needs, including the distribution of sales, marketing and promotional collateral.

Past and current clients include Alex Perry, Aneta and Co., Estilio Emporio and Monster Threads.